Should Investors Double Down in this Strong Seller’s Market?
Milwaukee Mid-range Flips and Turnkey Rentals are Flying Off the Market
Milwaukee is heating up—and not just with summer temps. The city’s single-family real estate market is showing strength, especially in well-priced, updated homes. If you are evaluating a potential flip or considering a property to rent out, here’s what you need to know before you move on to your next Milwaukee deal.
📈 Seller’s Market is Still Going Strong
The Market Action Index (MAI), which tracks supply vs. demand, reached 67 this month, up from 66 in May. This firmly positions Milwaukee in a seller’s market, where demand outpaces inventory and prices are following an upward trend. (For context, a reading below 30 typically signals a buyer’s market.)
At 67, properties are moving off the market fast, and the best deals are going even faster!
💰 Median Prices Hold Firm With Room to Add Value
Median List Price: $224,900
Median New Listing Price: $254,995
Price per Sq. Ft.: $169
Median Rent: $1,598
Milwaukee continues to present a compelling value proposition for both buy-and-hold and fix-and-flip investors. At a median list price of just under $225K, the market remains accessible.
New listings are coming in at a slightly higher median of $254,995, suggesting that well-prepped, move-in-ready homes are commanding a premium. At $169 per square foot, there’s room for appreciation in neighborhoods where older homes can be updated to match the expectations of today’s buyers. Investors with renovation experience could find satisfactory margins in mid-range homes, especially with properties that allow for cosmetic upgrades, added bedrooms, or layout improvements.
For buy-and-hold investors, the reported median rent of $1,598 delivers a solid rent-to-price ratio, often exceeding the 0.8% monthly benchmark that many investors use to evaluate cash flow. In Milwaukee’s more affordable submarkets, this ratio can reach or exceed 1%, offering real potential for strong monthly returns while equity builds over time.
In short, Milwaukee has a rare mix of affordability and opportunity, with room to grow in both rents and resale value. Whether you’re looking to flip quickly or build long-term wealth, the numbers here work.
🏠 Inventory Snapshot
Properties are moving quickly! At the time of this report, there were 324 single-family homes on the market, and most are expected to sell within 30 days or less. Those priced between $ 250,000 and $ 400,000 are on the market for only two weeks, which represents about 50% of the single-family homes currently available.
Mid-range and high-end homes that are move-in ready or recently renovated are selling in just two weeks. If your strategy involves flipping or refinancing for rent-and-hold after the renovation, this is the time to act.
This market favors experienced borrowers who move fast, know how to price to sell, and understand the value of great marketing and clean exits. Milwaukee’s price points make it a lower-barrier, higher-upside market for capital deployment.
This tells us that while demand is strong, buyers are still price-sensitive. Investors who overprice outdated properties could end up in that 12% of homes that linger or return to market.
If you’re a borrower lining up funding for a flip, value-add rental, or light renovation, speed matters. Properties in desirable neighborhoods are not sitting. With strong comps, low inventory, and rising rents, this is a prime environment for short-term bridge loans and construction financing.
💡Final Thoughts
Milwaukee continues to offer an affordable entry point and fast-moving single-family inventory, making it an attractive market for investors.
If you're exploring your next acquisition and need funding for purchase, renovation, or value-add improvements, now is the time to get your ducks in a row.
Need a bridge loan or construction funding that keeps pace with the current market?
Let’s talk about your project!
At MGM Private Capital, we actively support real estate investors across Southeastern Wisconsin with trusted capital options and offer opportunities for capital partners to grow alongside us.